Activision is well known in the gaming world. They own huge title names like Call of Duty and Diablo. Recently we have seen a trend in the market towards mobile gaming and Activision has noticed the change too. They plan on buying King Digital Entertainment, the company behind the Candy Crush Saga. According to Activision this deal with help them strengthen their mobile gaming division. In this article we will cover details into the news; Activision to buy Candy Crush Creator for $5.9 Billion.
Activision has it’s fair share when it comes to PC and console games market but it has not been so great when it comes to the domain of mobile gaming. The company aims to change that with the acquisition of KDE. With this acquisition Activision will gain users that play Candy Crush and will also have a popular mobile game under their belt. With this said Activision will have checked marked the upcoming future in gaming that is mobile gaming.
The change is foreseen. People have moved on from console gaming and more people spend on mobile gaming than ever before. There are numbers that prove that the number of consoles sold has decreased over the years. The future platform for gaming is mobile. KDE games do not require you to get a console and run on all kinds of smartphones. Hence this way Activision can reach new demographics and players all around the world.
In this article we covered; Activision to buy Candy Crush Creator for $5.9 Billion. What the future of Activision is only time will tell. All we know right now is that times are changing and things are going digital. Even in the realm of gaming. Companies need to adapt to changing time or face oblivion. Let us wait and see what happens next.