If you think that Apple events were a bit over the top then you are going to go amazed with what Aardman did with their new logo. With the company behind Shaun the Sheep expanding its horizons it came up with an all new Aardman logo revealed with amazing animation. Something we have not seen in some time now. Though there were many things that could have gone wrong here the reveal was perfectly executed and the animation had a funny element to it to lighten the mood even further. In branding history this must be the most hyped brand logo reveal ever. The idea of creating a whole animation video around the logo in order to reveal it is an amazing concept which Aardman pulled out with ease.
The reason behind launching a new logo is for it to represent a new company, Aarman Nathan Love. Nathan love is one of the most well reputed animation production studios in New York. Aarman has bought a major share in the company and hence the new logo and the new name. The new company will enable expansion and extend the company outside America.
Aarman Nathan Love will do the advertising of big names such as Pepsi and NBC United. The new company is bound for great things and we wish them the very best on their new ventures as well as existing ones. We have seen plenty of good productions come out of Aardman and we expect to see more now that the company has rebranded itself. Recently Opera has also changed their brand logo and here is the new look.
Though the name and logo may be new but we are all familiar with the work the company has done. The benchmark has been set and now we have to wait and see whether or not those standards are kept in check or not.