Instagram vs. Snapchat: The Social Media Giants Go To War

In 2010, on the day of its release Instagram raked in 25,000 app downloads. In 2012, Facebook acquired Instagram for $1 Billion. Instagram has been growing at an exponential rate ever since the coveted acquisition. As of now, the photo-sharing network boasts an average of 300 million daily users. According to Instagrams official blog, Our community also continues to become even more global, with more than 80 percent living outside of the United States.


Instagram has become one of the fastest growing social media networks; since September 2015 the network has seen a stellar 25% growth which is higher than any other social networks growth.


Twitter on the other hand has been struggling to increase the number of its daily users as the social network has not experienced any growth in the last year. Like Twitter, Instagram also lures in customers who want to connect to their favourite celebrities. It seems, Twitters buzz has eventually worn off as trolls have made a lot of celebrities reluctant to share their views on Twitter (case in point: Demi Lovato). On the same lines, Instagram offers its users a pictorial treat by giving them a glimpse of the lives of their favourite celebrities as well as friends and family. Similarly, Snapchat has taken things a little afar as customers can have access to the candid moments of not just their friends and family but also their beloved celebrities. Moreover, Snapchats limited audience feature for every post and the brief existence of posts is what has long been considered its ingredients for success.


The founders of Snapchat, Evan Spiegel and Bobby Murphy, stunned the tech enthusiasts when the two denied Facebooks $3 Billion cash acquisition offer in 2013. According to a recent report by App Annie (an app analytics company) Snapchat soars past Instagram when it comes to the amount of time spent in the app by users. Not just that, Snapchat is now only second to Facebook as it has superseded Facebooks messaging apps; WhatsApp and Facebook Messenger. More evidence of Snapchats soaring popularity comes from Piper Jaffrays survey which revealed that Snapchat is the most popular social media app among teenagers.


The user activity on Snapchat is also significantly higher than that of Instagram. Compared to Instagrams 95 million photos and videos shared daily, Snapchats users are watching 10 billion videos on a daily basis.


Snapchats growth among teenagers has risen more than any other social network while Instagram has experienced an overall record-breaking growth over the period.


These statistics depicting cut-throat competition, make it hard for social media pundits to conclude which photo-sharing app is most likely to win when the dust settles. As for us, we are putting all our money on the underdog.


Leave a Reply

Your email address will not be published. Required fields are marked *