We all know that Nike and Adidas are not best buddies. Both the players have been at each other’s throats for as long as any of us can remember. Nike made history when it came up with the “Just do it” branding. That was clever thinking and great brand positioning from Nike to say the least. There are other players in the same market but it is a different ball game when it comes to the rivalry of Nike and Adidas. So the question here is Nike Vs. Adidas: who is ahead in the game of sports?
When it comes to fashion footwear Adidas does have the upper hand because of its collaboration with other brands but if you talk about sportswear, Nike has a huge lead. It has a market share in the USA of 48%. Having a 48% market share is something huge. Adidas is far being with a market share of just 9%. This is a huge gap between the brands. Even though they are both big players in the market it is clear that Nike is the brand with the higher market share. Nike has established a brand name and brand image in the minds of the consumer that is very hard to break.
Keeping in mind the very low 9% market share Adidas has to pull itself together and find a way to turn things around before it is too late. Better safe than sorry Adidas. Here are some graphs that show the difference between the two brands through the years. Notice that both brands were almost side by side but then things change as time goes by.
In this article we covered Nike Vs. Adidas: who is ahead in the game of sports? Hope this article provides you with valuable insights. Only time will tell about the future of both these brands. You never know what kind of tricks they have under sleeves.