Social media marketing is a great way of getting your offerings to your target audience. It is faster and cheaper than traditional marketing vehicles. As time is changing so are trends of social media marketing. It is wise to keep up to date so that you can reach customers effectively. In this article we will cover social media marketing trends for 2016 to keep in mind. Keep these guidelines in mind and all will be well for the coming year.
Social Bookmarking Sites Use on the Decline
The use of social bookmarking sites are declined as time has passed and according to the trends it will continue to decline in 2016. These sites are not as popular as they once used to be. Keep this information in mind for the coming year.
Daily Deal Sites Lose Visitors
Marketers are less inclined towards daily deal sites. They want sites with constant returns and not site that focus on a single offering. Constant results are always good and show stability.
Using Social Media Campaigns on Top Sites
Marketers focus on top sites for their social media campaigns. Remember the goal is to reach the maximum number of potential customers. The mostly used platforms are Facebook, Twitter, YouTube and Google Plus. Experienced marketers will want to use LinkedIn while new marketers will not use that option.
B2C and B2B Trends
For B2C Marketers use Facebook while for B2B marketers use both Facebook and LinkedIn. B2B marketing is a bit more complex and more platforms are needed to succeed in a marketing campaign.
Decrease in Online Check-Ins
Check-Ins have declined with time. People do not check-in as much as they once did. This is due to the increased need for security and privacy. But marketers are using rewards to overcome this decline so that people have a motive to check-in even when they do not want to.
This was all about social media marketing trends for 2016 to keep in mind. Hope this article provides you with valuable insights.