Logo ownership rights seem to be a huge problem in the design industry. With the ease of the internet though things can be simple and effective they can also be complicated. A design could very well be altered and duplicated over the internet by the freelancer you hired and you would never know about it. In some countries across the globe there are no copyright infringement laws. People can also find loopholes in places where there are laws and use these loopholes against companies. So the question is what’s all the fuss about who owns the logo design rights? And is it not obvious?
Why is Logo Ownership Important?
The answer to this and why owning the logo design rights is such a huge fuss can be explained with three factors in mind.
• Freedom To Use It
The owner of the logo design as the freedom to use it as they please. They can refresh the logo and use it where they please and how they please. If the client does not have the rights to the logo then that could mean trouble.
• Get Copyrights
The owner of the design can get the copyrights to protect the logo from being plagiarized and used illegally. If the client does not own the design then that means that the designer can get the copyrights and use it to the advantage.
• Avoid Confrontation
The ownership of the logo is something that has to be sorted out before hand. If the designer is hesitant to hand over complete rights to the logo designs then that can be the sign of something fishy.
Why Designers Don’t Give Ownership?
So you did not settle this before hand and now the designer does not want to hand over the rights to the logo design. Why is that?
• Too Possessive
As a designer the person can be a bit possessive about his creation and might not want to hand over the rights to the design. But what the designer needs to know is that he is being paid to do his job and with the top dollar that he is being paid the client deserves to be given the rights to the design that he has paid for.
• Reuse it in Future
The designer might want to take reference or inspiration from the older project he had worked on. In this case the design could be reused which is another no no for the client that wants a unique logo to represent the brand image.
• Hold for Ransom
You may not believe it but some designers may go as far as keeping the logo design rights from you so they can frame you later. Though this is highly unprofessional and is an ameteur thing to do. If you are working with a known professional then this is highly unlikely.
Verdict: Who Owns the Logo?
Now i realize that for designers a logo is art and it might as well be close to their hearts. But there are two sides of the same coin and the client has paid hard earned cash in order to get a unique logo that represents their brand. A designer cannot take away the rights of something that they have been paid to make in the first place. That would be an unprofessional thing to do. I should recommend that this confusion should be cleared before the transaction has been made so that both the client and the designer are on the same page and have a workable agreement. So this was the answer to the question what’s all the fuss about who owns the logo design rights? And this is our final verdict.